Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) by Michel Wedel, Wagner A. Kamakura

Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)



Download Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)




Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) Michel Wedel, Wagner A. Kamakura
Language: English
Page: 382
Format: djvu
ISBN: 0792386353, 9780792386353
Publisher: Kluwer Academic Publishers

About the Author

Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.

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